Tuesday, July 27, 2010

Legacy plan for Commonwealth Games

In December, 2009, the The Sports Authority of India (SAI) announced a plan to create a legacy for the 2010 Commonwealth Games being held in Delhi. It enlisted the services of Feedback Ventures, an infrastructure services consulting firm, to create a roadmap for the stadiums once the Games are over.

A legacy plan is typically made before the construction of the stadiums are commenced to ensure that the construction is done to ensure optimum use of it after the tournament is over. However, in the case of the CWG Games, the plan was announced late considering that the construction of the stadiums was already underway.

In a recent announcement, the Centre has finalized a plan to lease out five major stadiums (JN Stadium, Indira Gandhi Sports Complex, Major Dhyan Chand National Stadium, Dr Syama Prasad Mookerjee Swimming Pool Complex and Dr Karni Singh Shooting Range) for a period of 10 years to bidding companies once the Games are over.

The companies which finally obtain the lease will be permitted branding rights of the stadium, to hold concerts and sports-related events and academies, and to sub-let the stadium for various events. The ministry and the SAI held a meeting with representatives of several companies such as Reliance IMG, Coca-Cola, Wipro, 21st Century Media, some of which are supposed to be interested in the final bidding.

This public-private partnership is expected to generate a steady stream of income for the government. This money can be used by the government to develop sports in India and could also be used by sports management firms to conduct events such as the IPL.

Source: Business Standard

No comments:

Post a Comment